Set Up Your First Brand

Creating a Brand Kit

1. Navigate to Brand Manager from the left sidebar (or Settings → Brands).
2. Click Create New Brand.
3. Enter a Brand Name — this is the internal label used in ZorgSocial (e.g., "Acme Corp Main").
4. Click Continue to open the brand editor.

You can create multiple brands if you manage more than one client or business.

Adding Brand Colors

Your brand palette ensures all AI-generated visuals align with your visual identity.

1. Inside the brand editor, open the Colors tab.
2. Click Add Color.
3. Use the color picker or enter a hex code (e.g., #1A2B3C).
4. Label each color (e.g., "Primary", "Secondary", "Accent") for easy reference.
5. Repeat for all brand colors (up to 10 per brand).
6. Click Save Colors.

Adding Logos

1. Open the Logos tab in the brand editor.
2. Click Upload Logo.
3. Select a file — supported formats: PNG, SVG, JPEG (PNG with transparent background recommended).
4. Add additional variants if needed (e.g., white version for dark backgrounds, square icon mark).
5. Label each logo variant.
6. Click Save Logos.

Defining Your Brand Voice

The brand voice guides how the AI writes captions, headlines, and copy.

1. Open the Voice & Tone tab.
2. Fill in the Brand Description — a short paragraph describing who you are and what you do.
3. Select your Tone options (multi-select):

• Professional

• Friendly & Approachable

• Witty & Playful

• Inspirational

• Authoritative & Expert

• Empathetic & Supportive

4. Fill in the Target Audience field — describe who you are speaking to.

5. Add Keywords to Emphasize — words your brand frequently uses (comma-separated).

6. Add Words to Avoid — terms that are off-brand or should never appear in content.

7. Click Save Voice.

Filling In Brand Details

Provide additional information to improve AI-generated content quality.

1. Open the Details tab.
2. Fill in:

• Website URL — used for link previews and context.

• Industry — helps the AI choose relevant examples and phrasing.

• Location / Region — used to localize content when relevant.

• Tagline — your brand's short slogan or tagline (optional).

3. Click Save Details.

Assigning a Brand to Social Accounts

After creating a brand, link it to the social accounts it represents.

1. Open the Accounts tab in the brand editor.
2. Click Link Accounts.
3. Select the social accounts that belong to this brand.
4. Click Save.

When creating AI-assisted posts, you can now select this brand and all voice, style, and color settings will be applied automatically.

Tip: You can update your brand kit at any time — changes apply to all future posts. Existing scheduled posts are not affected.