Campaign Setup - Step 1
The Campaign Setup step is where you give your campaign a name, describe what it's about, and set the dates it runs. This is the first thing you fill in when creating or editing a campaign.
Fields Reference
Campaign Name
A short, descriptive label for this campaign. It appears in the campaigns list, in analytics, and when scheduling posts.
Example:
"Eid Al-Adha Sale 2025"or"Q3 Brand Awareness — Instagram"
Keep it specific enough that you can tell campaigns apart at a glance.
Campaign Description
A brief summary of the campaign's purpose. The AI will use this as additional context when generating goals, key messages, hashtags, and post copy later in the workflow.
Tip: Use the ✨ Enhance button to the right of the description field to let the AI expand and improve what you've written.
Campaign Duration
Duration Preset
Choose a preset duration to automatically calculate the end date from the start date:
| Preset | Days |
|---|---|
| Week | 7 days |
| Month | 30 days |
| Quarter | 90 days |
| Half Year | 180 days |
| Year | 365 days |
| Custom | Set start and end dates manually |
Selecting any preset other than Custom updates the end date automatically based on the start date.
Start Date
The date your campaign begins. Posts will be scheduled from this date onward.
End Date
The date your campaign ends. The campaign duration (in days) is calculated and shown after both dates are selected.
Proceeding
Click Next to advance to the Strategy Selection step. Both dates must be selected before you can proceed.
Tips
- Choose a campaign name that includes the time period or occasion — it makes filtering campaigns much easier later.
- If you're running an evergreen campaign, use a Quarter or Half Year preset to avoid setting manual dates each time.
- The description field directly influences the quality of AI-generated goals and messages — don't leave it blank.