Strategy Planning
Plan and optimize your social media strategy
Creating a Strategy
This guide walks you through creating a new Social Strategy and filling in each of its 7 tabs. --- ## Before You Start Have the following ready before you be…
Social Strategies Overview
A Social Strategy is your master plan for social media activity. It defines your target audience, competitive landscape, personas, recommended platforms, edi…
Competitive Analysis Tab - Tab 3
The Competitive Analysis tab discovers, profiles, and deeply researches your competitors using AI. Each competitor is analyzed across their business profile,…
Business Goals Tab - Tab 1
The Business Goals tab is the first and most foundational tab in the Strategy Editor. It defines what your business is, where it operates, what makes it uniq…
Editorial Calendar Tab - Tab 6
The Editorial Calendar tab gives you a visual monthly calendar populated with events, holidays, seasonal occasions, and cultural moments relevant to your bus…
Personas Tab - Tab 5
The Personas tab generates rich, fictional but data-driven customer profiles that represent the key segments of your target audience. Each persona is a fully…
KPIs Tab - Tab 7
The KPIs (Key Performance Indicators) tab lets you define the target metrics for your strategy. You set numeric goals across three categories — Reach & A…
Target Audience Tab - Tab 2
The Target Audience tab shows the AI-generated audience profile for your strategy. It breaks your ideal customer down into 8 research-backed segments. Every …
Platform Selection Tab - Tab 4
The Platform Selection tab shows the social media platforms the AI recommends for your strategy, based on your target audience profile. You can accept these …
Didn't find your answer?
Contact support and we'll get back to you.