Strategy Planning
Plan and optimize your social media strategy
Creating a Strategy
This guide walks you through creating a new Social Strategy and filling in each of its 7 tabs. --- ## Before You Start Have the following ready before you be…
Competitive Analysis Tab - Tab 3
The Competitive Analysis tab discovers, profiles, and deeply researches your competitors using AI. Each competitor is analyzed across their business profile,…
Target Audience Tab - Tab 2
The Target Audience tab shows the AI-generated audience profile for your strategy. It breaks your ideal customer down into 8 research-backed segments. Every …
Business Goals Tab - Tab 1
The Business Goals tab is the first and most foundational tab in the Strategy Editor. It defines what your business is, where it operates, what makes it uniq…
Personas Tab - Tab 5
The Personas tab generates rich, fictional but data-driven customer profiles that represent the key segments of your target audience. Each persona is a fully…
Social Strategies Overview
A Social Strategy is your master plan for social media activity. It defines your target audience, competitive landscape, personas, recommended platforms, edi…
Platform Selection Tab - Tab 4
The Platform Selection tab shows the social media platforms the AI recommends for your strategy, based on your target audience profile. You can accept these …
KPIs Tab - Tab 7
The KPIs (Key Performance Indicators) tab lets you define the target metrics for your strategy. You set numeric goals across three categories — Reach & A…
Editorial Calendar Tab - Tab 6
The Editorial Calendar tab gives you a visual monthly calendar populated with events, holidays, seasonal occasions, and cultural moments relevant to your bus…
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