Posting Frequency - Step 7
The Posting Frequency step determines how many posts to generate for this campaign and over what time period. It distinguishes between high-effort major posts and lighter minor posts, giving the AI a production schedule to work with.
Fields
Time Period
Choose the time unit that your post counts apply to:
| Period | Use When |
|---|---|
| Day | Running a short burst campaign (1–7 days) with high daily output |
| Week | Weekly content rhythm for ongoing brand presence |
| Month | Standard monthly content planning (most common) |
| Quarter | Quarterly strategy-level campaigns |
| Year | Annual planning with a set yearly volume |
The recommended post volume range is shown below the inputs based on the selected period.
Major Posts
Major posts are your primary campaign content — more produced, higher effort, typically involving an image, detailed copy, or a strong call to action.
Enter the number of major posts you want per period.
Recommended ranges by period:
| Period | Recommended Major |
|---|---|
| Day | 1–5 |
| Week | 3–15 |
| Month | 10–60 |
| Quarter | 30–180 |
| Year | 120–720 |
Minor Posts
Minor posts are supplementary content — quick updates, reposts, lightweight engagement posts, stories, or filler content between major posts.
Enter the number of minor posts per period.
Recommended ranges by period:
| Period | Recommended Minor |
|---|---|
| Day | 1–10 |
| Week | 5–35 |
| Month | 15–120 |
| Quarter | 45–360 |
| Year | 180–1440 |
How This Affects Post Generation
In Step 10 — Post Generation, the AI generates a set of posts proportional to the major and minor counts you defined here. Major posts receive more elaborate copy and are scheduled at prime times; minor posts are lighter and fill in the gaps.
Tips
- For most small-to-medium brands, 4–8 major posts per month is sustainable and effective.
- Don't set unrealistically high numbers — the AI generates all of them, but your team still needs to review and approve each post.
- If you're running a campaign across multiple platforms, the total post count here applies across all platforms — the AI distributes them.
- You can always go back and adjust these numbers and regenerate posts.