Campaigns Overview

Campaigns are the core of how ZorgSocial helps you organize your social media content. Instead of posting randomly, a campaign lets you group related posts together under a shared goal, timeline, and strategy.

Plan Required: Campaigns require a Pro plan or higher

What is a Campaign?

A campaign is a structured collection of social media posts built around:

• A goal — e.g., increase brand awareness, drive traffic to a website, promote a product launch.
• A timeline — start date and end date.
• A target audience — define who you're talking to.
• A tone and messaging — what you want to say and how you want to say it.
• A strategy (optional) — an AI-generated plan for what to post and when.

Think of a campaign as a planned marketing push — like a product launch, a seasonal promotion, or an awareness drive — where all posts contribute to one goal.

Campaign Types

ZorgSocial has two types of campaigns:

1. Organic Campaigns

These are campaigns made up of regular (non-paid) social media posts. The AI helps you generate the posts, hashtags, and posting schedule. Posts are published organically to your connected accounts.

👉 Creating a Campaign

👉 Managing Your Campaigns

2. Ad Campaigns

These are paid advertising campaigns that can be pushed to Meta (Facebook & Instagram) as actual ads.

👉 Ad Campaigns

👉 Ads Pilot (AI Chat)

The Campaigns List

Go to Social Campaigns → Organic Campaigns from the sidebar to see all your campaigns.

From here you can:

• Search campaigns by name.
• Filter by status (draft, active, paused, completed).
• Switch between grid view and list view.
• Create a new campaign.
• Edit or delete existing campaigns.

Campaign Statuses

How Campaigns and Strategies Work Together

While you can create a campaign without a strategy, linking a campaign to a Social Strategy gives the AI more context to:

• Suggest the right content pillars.
• Target the right audience personas.
• Generate posts that align with your overall brand strategy.