Campaign Branding - Step 9
The Campaign Branding step configures how your logo appears on AI-generated post visuals. You define the brand name, set logo placement rules, and control the logo's size, position, and opacity across all generated images.
Brand Kit Connection
If your campaign is linked to a brand kit (set up in the Brand Manager), a Synced banner appears at the top of this step showing the brand kit name.
> [Screenshot: Synced brand kit banner]
When synced, the brand name is pre-filled from the brand kit. You can still override it manually for this specific campaign.
Fields Reference
Brand Name
The brand name that may appear in post visuals or be referenced in AI-generated copy.
- If synced from a brand kit, this field is pre-filled with the kit's brand name
- You can override it for this campaign without affecting the brand kit
Logo Settings
These four settings control how your logo is applied to generated post images:
Logo Placement
| Option | Description |
|---|---|
| Watermark | Logo is overlaid on generated images as a semi-transparent watermark |
| Exclude | No logo is placed on images (Size, Position, and Opacity fields are disabled) |
Logo Size
Controls how large the logo appears relative to the image canvas.
| Option | Description |
|---|---|
| Small | Subtle — good for minimalist or premium aesthetics |
| Medium | Standard — visible but not dominant (default) |
| Large | Prominent — maximizes brand visibility |
Logo Position
Where on the image the logo is placed:
| Option | Description |
|---|---|
| Top Left | Upper-left corner |
| Top Right | Upper-right corner |
| Bottom Left | Lower-left corner |
| Bottom Right | Lower-right corner (default) |
| Center | Centered on the image |
Logo Opacity
A value between 0 (fully transparent) and 100 (fully opaque). Use the number input to set the exact opacity.
| Value | Description |
|---|---|
100 | Fully visible |
50 | 50% transparent — semi-transparent watermark |
20 | Very subtle branding |
Enable Branding Checkbox
Uncheck Enable Branding to disable all logo overlay settings for this campaign. When unchecked, no logo is applied to any generated image — all logo fields are grayed out.
Tips
- Bottom-right, Medium, 0.7 opacity is a balanced default for most campaigns — visible but not distracting.
- For premium or luxury brands, use Small + Low opacity (0.3–0.4) to keep visuals clean.
- For brand awareness campaigns where recognition is the goal, use Large + High opacity (0.8–1.0).
- If generating posts for a client, use Exclude to deliver brandless layouts the client can watermark themselves.