Generate Your Brand Identity

ZorgSocial's AI can build a complete brand identity for you from scratch — just answer a few questions about your business and let the AI do the work.

Getting Started

Go to Brand Manager → Brand Dashboard in the sidebar.
Click Generate Brand (or + New Brand).

The Brand Generation Form

Website URL (required)

Enter your business website URL (e.g. zorgsocial.com). The AI will visit and read your website to extract your brand identity automatically. You can press Enter or click the Analyze Website button to start.

Special Instructions (optional)

Provide any additional guidance for the AI, for example:

"Focus on the healthcare product line."
"Use the blue color scheme from the services page."
"The brand tone should feel premium."

Analyzing Your Website

Click Analyze Website. The AI agent will begin scraping and reading your website pages. You'll see a live progress log showing each step as it completes, along with streaming AI commentary.

Reviewing the Results

Once analysis is complete, your brand identity is displayed. The result includes:

Brand Name — detected from your website.
Description — a short summary of what your brand does.
Industry — inferred category of your business.
Target Audience — who your brand speaks to.
Personality & Tone — the communication style detected from your content.
Color Palette — colors extracted from your site, shown as a strip and individual chips with hex values.
Contact Info — emails, phones, addresses, website, and social media links found on your site.
Key Topics — core subjects your brand content revolves around.
Brand Images — a gallery of images found on your website, categorized by type.

Saving Your Brand Kit

Once you're happy with the result:

Click Create Brand Kit.
The kit is saved and you are redirected to your [Brand Dashboard](./01-brand-dashboard.md) entry for this brand.
The brand is now available to use in campaigns, strategies, and AI post generation.

Starting Over

Click Analyze Another to clear the current result and analyze a different website.

Using Your Brand in Content Generation

When creating posts or campaigns, look for the "Apply Brand Identity" option in the AI settings. Select your saved brand kit and all generated content will reflect it.