Brand Dashboard

The Brand Dashboard is your central hub for everything related to your brand's identity. It stores your brand guidelines, visual assets, colors, tone, and personality — and makes all of it available to the AI when generating content.

⚠️ Plan Required: Brand Manager requires a Pro plan or higher. It is not available on the Free or Essential plans. See Understanding Plans & Credits.

Why Does Brand Identity Matter?

Without brand guidelines, AI-generated content can sound inconsistent or generic. When you define your brand in ZorgSocial, every post, campaign, and strategy the AI creates will automatically reflect:

Your tone of voice (formal, friendly, humorous, inspirational, etc.)
Your visual style (color palette, preferred image style)
Your messaging pillars (what your brand stands for)
Your target audience (who you're talking to)

The result: content that actually sounds like you.

Getting to the Brand Dashboard

Click Brand Manager in the sidebar.
Click Brand Dashboard.

What's on the Brand Dashboard?

The dashboard shows all your created brand identities. Each card represents one brand.

This is useful if you:

Manage multiple brands or clients.
Have separate identities for different product lines.
Are an agency managing brands for multiple businesses.

Viewing a Brand

Click on a brand card to open its full profile. Inside you'll see:

Brand Overview

Brand name and description.
Industry and niche.
Target audience summary.

Visual Identity

Color palette — primary and secondary brand colors.
Logo — uploaded brand logo.
Image style — e.g., "minimalist photography", "bold graphics", "lifestyle imagery".

Voice & Tone

Writing style — how the brand communicates.
Do and Don't rules — specific guidelines for content.
Key messages — the core things the brand always communicates.

Content Pillars

The themes this brand's content always revolves around.

Editing a Brand

Click Edit on a brand to update any part of the identity. The AI will use the updated information on all future content generation.

Deleting a Brand

Click the Delete option from the brand's menu.

⚠️ Deleting a brand identity does not delete any content that was previously generated using it. However, future generations won't use the deleted brand.

Creating a New Brand

Want to generate a brand identity from scratch? See Generate Your Brand Identity.